What does the category include?
Name, alias, postal address, unique personal identifier, online identifier, internet protocol address, email address, account name, social security number, driver's license number, passport number, or other similar identifiers
Categories of Personal data in Cal. Civ. Code 1798.80(e)
Name, signature, social security number, physical characteristics or description, address, telephone number, passport number, driver's license or state identification card number, insurance policy number, education, employment, employment history, bank account number, credit card number, debit card number, or any other financial information, medical information, or health insurance information.
Characteristics of Protected Classifications under California or Federal Law
Race or colour, ancestry or national origin, religion or creed, age (over 40), mental or physical disability, sex (including gender and pregnancy, childbirth etc..), sexual orientation, gender identity or expression, medical condition, genetic information, marital status, military and veteran status.
Records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies
Physiological, biological, or behavioral characteristics that can be used, singly or in combination with each other or with other identifying data, to establish individual identity, ( imagery of the iris, retina, fingerprint, face, hand, palm, voice recordings sleep, health, or exercise data that contain identifying information
Internet or Other Electronic Network Activity Information
Browsing history, search history, and information regarding a consumer's interaction with an internet website, application or advertisement
Precise physical location
Audio, electronic, visual, thermal, olfactory, or similar information
Professional or employment-related information
Resume information related to education such as completion of degrees and educational institutions attended, information on educational certifications, job application or resume information, past and current job history, and job performance information.
Inferences Drawn from Personal data
Consumer profiles reflecting a consumer's preferences, characteristics, psychological trends, preferences, predispositions, behavior, attitudes, intelligence, abilities, and aptitudes.